Our Story

Inspired by the word “Aura”, and its Arabic translation هالة, our name embodies the unseen radiance that surrounds every woman. The true reflection of her grace, her strength, her light. We design for the woman who moves with intention and purpose. Who dresses not to be seen, but whose presence is felt and respected. 

Our Niyyah (نِيَّةٌ)

At the centre of our creative process is niyyah (نِيَّةٌ). Intention. The intention to deliver garments filled with purpose, confidence and most importantly, bringing forth everlasting impact. A portion of every website purchase supports NGOs that empower single mothers and survivors of domestic violence.

This is our way of extending intention into impact, adding grace to not only the garments we create, but also allowing our customers to give back and create an impact with each purchase.

Our Craft

Every piece is proudly made in Malaysia, supporting the local community of tailors, artisans and more who understand the essence of delivering garments that not only clothe you but also empower you. When you choose The Aurha, you don’t just wear a piece of modest luxury; you become part of a community that uplifts others and each other.

"Nothing can dim the light which shines from within" - Maya Angelou